AI Insights · Timothy · April 2022
Top 5 Social Networking Apps Performance in Belarus Q1 2022
A detailed look at the performance of the top 5 social networking apps in Belarus for Q1 2022. Data includes downloads, revenue, and active users trends from Sensor Tower.
In the first quarter of 2022, the top 5 social networking apps in Belarus showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at their metrics.
VK: social network, messenger experienced a mixed bag of performance. Weekly revenue peaked at around $9.6K during the week of February 21, but saw a decline towards the end of March, hitting approximately $6.7K. Downloads spiked to about 20.4K in the week of March 7, followed by a slight decline, ending the quarter at around 16.5K. Active users remained relatively stable, peaking at 2M in early March.
Mamba: Dating, Meet New People saw a gradual decline in revenue, starting from $1.5K in late January to approximately $785 by the end of March. Downloads fluctuated, peaking at 4.1K in the first week of January and dropping to around 2.1K at the end of the quarter. Active users also saw a downward trend, decreasing from 51K in early January to around 40.7K by the end of March.
Rakuten Viber Messenger showed consistent performance with weekly revenue hovering around $500, peaking at $531 in early March. Downloads were fairly stable, starting at 23.4K in the last week of December and closing the quarter at around 16.2K. Active users remained robust, maintaining a level of over 4.1M throughout the quarter.
Reports: Followers Tracker displayed a steady trend in weekly revenue, peaking at $271 during the week of February 21. Downloads were relatively stable, fluctuating around the 400 mark, with a peak of 487 in early February. Active users slightly increased from 2.9K in late December to around 3.1K by the end of March.
Odnoklassniki: Social network had a varied performance in revenue, peaking at $1.8K in late February but dropping to around $1.4K by the end of March. Downloads saw an upward trend mid-quarter, reaching 5.6K in the week of March 7, and ending at approximately 5.3K. Active users saw significant fluctuations, peaking at 444K in early March.
For more detailed insights and data, visit Sensor Tower.
